Who would search for electrical supplies right? Apparently, thousands of people search for them every day and we know it. Meiji Electric is receiving thousands of people on our website and hundreds of them are looking to buy on a daily basis. We started from zero but with the help of SEO Philippines, we went from zero to thousands.
The Meiji digital marketing campaign is a long-running campaign that started in 2010 through a small startup led by an ambitious leader. There were many challenges that the campaign faced but everything is worth it. If you look for an electrical supplier through Google right now or any other electrical supplies, you would probably see Meiji within the top 5 results and it’s been there for at least 3 years now. Let’s take a look at the campaign that skyrocketed Meiji to the top of the search results.
The Meiji Story
Meiji Electric Philippines was established in 1981 and has been in the electrical business for more than 30 years now. The business started from selling electrical lighting materials in a small shop and throughout the years have grown into one of the leading electrical suppliers in the country.
Meiji offers a wide array of electrical products that also includes efficient and energy-saving electrical systems. Meiji offers electrical panel boards, contractor transfer switches (CTS), low voltage switch gears, and frequency inverter-controlled systems.
For wiring devices, Meiji has its pride Ground Fault Circuit Interrupters. We also introduced home panel boards for the consumer market.
One of the company’s special products is developed for the Christmas season. Every year when the “ber” months start, Meiji’s LED fiber optic Christmas trees, Christmas villages, and cherry blossom trees go on sale on the market. This is to provide the consumers with safe decorations that families can enjoy.
Meiji Electric’s pride comes in innovation. Their team is always infused with a fresh and innovative marketing and product development members ready to serve customers and the business. The next time you see Meiji Electric products on stores like Ace Hardware, Handyman, and other DIY shops, you can be sure that each product are made in the highest-quality and went through rigorous quality assurance procedures.
Entering the Digital Market
In 2010, there was an uprise in the number of internet users in the Philippines. Majority of Filipinos don’t have a good internet connection yet but there was already a market online. Many businesses are creating their own website to promote their business. The cost and risk of building a website were low and so the team of Meiji Electric decided to create the official website of Meiji Electric Philippines.
The project was given to a startup company, SEO-Hacker who is now one of the best SEO agencies in the country. Before, the team of SEO-Hacker consisted only of one man, Sean Si who is now a Filipino motivational and leadership speaker. Since then, the SEO-Hacker team continued to grow and along with them is the growth of the Meiji Electric website.
The project was to create an SEO optimized website for Meiji Electric to increase the company’s visibility in the online market. When the website was launched in December of 2010, the website was practically nothing. Only the logo of Meiji was found and links to the About page and the Contact page.
Improvements were continuous and after a year, the Meiji Electric website was fully designed and content was regularly published. Landing pages were also published for their products.
Ever since that period, SEO-Hacker was Meiji Electric’s supplier. Meiji Electic continuously moved up the search rankings. Went through multiple website redesigns, hundreds of blog posts, and thousands of links. The Meiji Electric website also went through major Google Algorithm updates like the Panda and Penguin update.
There were lots of ups and downs. Until 2016, rankings were improving slowly and in 2017, Meiji Electric was receiving its highest number of users ever since the website was launched. The website was getting 1,500 to 2,000 users.
At that time, Meiji also launched its eCommerce shop that allows users to buy electrical supplies right from the website. It was well-received by users. Not only did users buy products from the store every day but inquiries from businesses who are looking to buy electrical supplies for a variety of reasons came in fast as well.
Currently, if you check the search engine results when searching for ‘electrical supplies philippines’ or just ‘electrical supplier’, you can see Meiji Electric at the top. The SEO team is currently targeting and tracking more than 20 keywords but because of the high-quality content that is published on the website’s blog, Meiji is ranking for more than 200 keywords. Authority is well established and you could say that Meiji is dominating in the electrical digital market.